Online Dating Industry is Growing Despite the Recession and Economic Downturn

A person seeking a companion during times of stress and economic hardships is not news anymore. To me, this makes a lot of sense. After all is said and done, we are still humans. As far back as time immemorial, humans always needed and always had companions. Love or friendship is something that we can not do without. Even the hardest of all criminals is always humbled by love or affection.

In my opinion, this represents an enormous business opportunity for people to start their own niche dating sites. The secret to online business success is providing services to a specific niche market who many be interested in your services. Fortunately, the dating market is a vast market with so many niches.

For starters, niche market dating sites are dating sites that target specific dating needs and fields. When starting an online dating website or social networking site, avoid going for the general markets like Match.com. I can only recommend it if you have a few millions of dollars to spare for advertising.

All available data shows that the online dating industry is growing despite the recession and economic downturn. For instance, Perfectmatch.com recorded a 47 percent increase in numbers of subscribers in the three months to November 2008 compared to the previous quarter, giving credit to theories that that the online dating industry may well be a business that flourishes during an economic downturn. In fact, Match.com also recorded their largest membership growth over the last 6-7 years in November of last year.

So what does this mean to those who want to start their own social networking site or dating websites? More and more people are searching online for love. You can make money by targeting a specific dating niche .You will rake in more profit by specializing in a specific dating niche service.

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